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TechSmith

Choose the right TechSmith tool for the job.

Snagit helps you capture and explain quickly. Camtasia helps you create polished training and video content. Start with the way you need to communicate.

✓ Snagit available separately✓ Camtasia plans include Snagit✓ Local ALS licensing support
Start with the job to be done

Two products, two very different strengths.

Visitors should be able to decide quickly which path to follow, without reading every feature on every page.

Snagit

Capture, explain and share quickly

Use Snagit when you need to show a screen, mark up what matters, build a quick step-by-step guide or send a short screen recording without opening a full video editor.

1Capture screens or scrolling pages
2Annotate with arrows, callouts and steps
3Share as images, guides or short videos

Best for

  • Process documentation
  • Support and feedback
  • Training guides
  • Quick visual communication
Explore Snagit
Camtasia

Record, edit and publish polished training video

Use Camtasia when the content needs a proper timeline editor, more control over video and audio, captions, quizzes and structured training output.

1Record screen, camera and audio
2Edit on a multitrack timeline
3Publish video, SCORM or shared content

Best for

  • Training videos
  • Software demos
  • Onboarding
  • Customer education
Explore Camtasia
Current TechSmith structure

Snagit on its own, or included inside the Camtasia suite.

Snagit is still sold separately for people who only need capture, annotation and quick communication. Camtasia now starts with a Snagit-focused Starter tier and scales up into full editing and AI-assisted production in higher plans.

Snagit IndividualStandalone capture and visual communicationCamtasia StarterSnagit included, plus an entry Camtasia editor experienceCamtasia Essentials / Create / ProFull editor, production tools and progressively richer AI features
Need help choosing?

Tell ALS what you need to create, and we’ll point you to the right TechSmith product.